All about Google Adsense

The basic arrangement in which Google AdSense system works is such that Google has the basic control over the Ads that are displayed on the websites subscribed to Google AdSense system. Of course, the website owner can customize how an Ad looks and also block/filter certain types of Ads on their website. The Ads that Google serves are ‘Senseful’ Ads (these Ads are actually relevant to the topics that the website discusses/ caters-to). This is something that is not found in other advertising programs/systems. This creates a win-win situation for everyone.



The people who are visiting the website (that contains Google AdSense Ads) are doing so because they are interested in the product/service/topic that is discussed on that website. It would be of little use to them if you were to serve Ads that are not related to the topic in any way. On the other hand, Ads related to the topic of the website would really prove useful to the visitor. They might actually be interested in a product or service that is being advertised through Google AdSense Ads. So, website visitors get a richer experience due to AdSense program.



Website owners get revenue for displaying the Google AdSense Ads and for the clicks they receive on the Ads. So, they are happy too. As far as businesses/advertisers are concerned, they get a system (AdSense system) for targeted advertising that is both easy and economical to operate.



Moreover, Google AdSense Ads are presented in a much better way than the banner Ads or other types of Ads. Most of the Ads are simple text Ads that are clear and concise. The website owners find it easy and the advertisers find it easy too. Google AdSense is really one of the best advertising programs available today.

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Once you are done with all the customizations, your AdSense code is generated in the AdSense Code box. You just need to copy this code (which is in the form of a programming script) from the AdSense Code box and paste it in your website as per the guidelines from Google. Since Google allows only three ad units per page, you can add the code at more than one place in your html code.



The next step is to save your web page to the designated web server (as per the instructions from your web hosting service provider). Please note that Google AdSense program does not require you to send over your website’s html code to them; neither does it ask to load it onto their servers or do anything else with it. The addition of AdSense code to your website’s code is the only thing that you need to do. Separate procedures are available with Google for people who want to use AdSense Ads with their blogs (you can check these on Google’s website for AdSense program).



Now that everything is done and dusted, you need to wait for a few hours (might be lesser than that) before Google’s web crawlers find your web page or blog that has AdSense code on it and you start seeing AdSense Ads on your web page or blog. You might see some PSA (charitable Ads) initially (almost immediately) but these will soon get replaced with the AdSense Ads that will earn revenue for you. If the content on your website violates the AdSense program’s policies, you might keep seeing PSAs even after few hours. In all such cases (or if you find objectionable Ads that don’t go even after you have applied appropriate filters), you will need to contact Google who will sort out the problems for you.

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Besides the essential customizations like selecting the Ad type, Ad layout and colors, there are some other customizations that you can apply to your AdSense account. In fact, some of these can quite easily be treated as essential customizations (based on the context of your website) e.g. ‘filters’ is one such customization that is quite important. Let’s take a look at what these additional customizations are:



Filters: Google allows you to set-up custom ad filters for your website (note that this is in addition to the screening of ad content that Google does by default). By setting up filters you can block competitive Ads and other Ads that you don’t want to display on your website. In fact, filters are a must if your website sells a product or a service (unless you want to promote your competitors through your website).



Alternate Ads: This is something that can help you in preventing underutilization of the ad space on your website. Alternate Ads are the Ads that you would want to show up on your website in case sufficient content-relevant Ads are not available. If you don’t specify alternate Ads and if there are insufficient content-related Ads available, Google AdSense program will serve charitable Ads to your website (Ads which don’t earn revenue for you).



Reporting and performance tracking: You can even customize the reporting and performance tracking options for your AdSense account. One important tool in this regard is the use of channels to study the performance of AdSense Ads from various perspectives. However, you might decide to take this up later down the line (maybe 1 month after setting up your AdSense account.

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Once you are done with setting up your Google AdSense account and once Google has approved your application, you are ready to use Google AdSense for earning revenue from your website. Just login into your account using your email address and password, click ‘AdSense Setup’ in the top menu and select the product type (i.e. ‘AdSense for Content’ or ‘AdSense for Search’). You will be presented with various options for customization of your AdSense Ads. Here we will take a look at setting up ‘AdSense for Content’ only (however, the setup for ‘AdSense for Search’ is quite similar and equally easy).



The first thing that you need to choose is the Ad type (Ad unit or link unit). Based on the Ad type you choose, you will need to specify the type of ad (text, image, etc for Ad unit) or number of links per link unit too. Google AdSense program allows you to use a maximum of three ad units and 1 link unit per web page (and you must use both, in order to maximize your AdSense revenue).



The next thing is to choose the Ad layout. There are various layouts available but large rectangle (336x280) and wide skyscraper (160x600) are preferred over others (since they help get more impressions for you and hence help you make more money).



Customizing the colors of various parts of your AdSense ad is the next thing you need to do. Even though customizing colors is optional (as far as the Google AdSense program is concerned), it’s strongly recommended for making your Ads attractive and more effective. Your choice of colors must be governed by the look and feel of your website so that the Ad doesn’t look out of place.



These are the essential customizations that you surely need to do before you can start using Google AdSense Ads on your website.

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So, you have decided to go ahead and use Google AdSense for generating revenue from your website. Google AdSense doesn’t need you to sell any products or services. With Google AdSense, you are just selling advertising space on your website. And the best part is that Google doesn’t discriminate between websites; so, any website owner can enroll with Google AdSense program (as long as it adheres to the Google AdSense program policies). Moreover, setting up a Google AdSense account is so easy that you can literally start generating revenue within 15 minutes.



For enrolling to the Google AdSense program, go to https://www.google.com/AdSense and click on the ‘Click here to Apply’ button. You will be presented with an enrolment form where you need to fill-in some details like your website information (URL and website language), the Google AdSense products that you wish to use (i.e. AdSense for Content or AdSense for Search), your contact information, your email address and your preferences. You will also need to select an account type (business/individual) for your AdSense Account and agree to the various policies, terms and conditions of Google AdSense program. The account type will not affect your revenues in any way; it is there just to determine if the payment is to be made in the name of a company or an individual. The email address and the password that you provide during the enrolment process will be required by you for logging into your account later on. Note that you will be referred to as publisher by the Google AdSense program; so when you return back to the Google AdSense website, you will be asked to enter your login details as an ‘Existing Publisher’.



That’s it. You can now submit your application form for Google to evaluate and get back to you.

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Soon after the advent of internet, it was realized that the website real estate (or the space on websites) had commercial value in the advertising world. The simple reason behind this was the soaring popularity of internet and the increasing number of eyeballs received by various websites. Thus, internet advertising (or online advertising) came into being. Today, internet advertising is treated as one of the most effective and most economical means of advertising. In fact, a lot of businesses, especially small businesses, use only this (affordable) medium for advertising their products and services. As technology progressed, so did the online advertising methodologies. Graphics based banner Ads and text Ads got their due recognition and were used quite extensively for online advertising. Even now banner advertising is one of the most popular forms of online advertising.



However, the real breakthrough in online advertising came with Google AdSense advertising program. This program helped in connecting advertisers to several website owners who were ready to offer advertising space on their websites. Through Google AdSense program, the advertisements were floated on the websites that had some relevance to the products or services offered by the advertiser. This type of advertising is also called targeted advertising since the Ads are served only to the interested audience and not just anyone or everyone. Soon, Google AdSense became a very effective form of targeted advertising. On Google AdSense program, webmasters are paid on per-click and per-thousand-Ads-displayed basis. And the advertisers can control the amount of money they wish to spend on advertising through Google Adwords program that works in conjunction with the AdSense program.



Google AdSense program has caught the fancy of a lot of advertisers and webmasters and its popularity continues to soar everyday. Until another, better advertising program comes into being; Google will continue to hold its place at the core of online advertising.

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Google AdSense advertising system stands like a star among the other advertising system. The popularity of Google AdSense program can be judged from the fact that most websites today serve Google AdSense Ads. In fact, some of the websites are just so full of Google AdSense Ads that the rest of the content on the website is much dwarfed. These are the websites that are especially targeted at earning revenue through Google AdSense system.



Some website owners use wrong/ illegal tactics in order to increase their revenue from Google AdSense program. One example of misuse of Google AdSense program is websites that do not contain any useful information but, instead, have a lot of keyword based content that is targeted at fooling the search engines. Such websites are categorized as “AdSense Farms”. Sometimes website owners might use a large number of websites in order to create even bigger “AdSense Farms” that have completely useless content. However, this might lead to disqualification from the Google AdSense program. Another misuse of Google AdSense program is seen in the use of free content e.g. content from Wikipedia to attract traffic to the website. Google is always on the lookout for such websites and they keep upgrading their technology in order to bypass such websites. So, never use such methods that can get you barred from Google AdSense program. And remember, it’s difficult to outsmart Google on this front.



There are sufficient tricks and legal tactics available for getting more traffic to your website and for increasing the earning potential from your website. Use those tricks and track the performance of your websites in order to increase your revenues.

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Google AdSense program has given an altogether new purpose to websites. Besides serving content or selling products and services, websites are now being used to generate revenue through serving Google AdSense Ads. The webmasters employ various strategies in order to extract the maximum out of Google AdSense program. There is no formal classification available for these strategies (nor can all the strategies be determined), however, the following 3 classifications are said to be more prevalent than the others:



1. Traffic Generation: Since the revenue generation from Google AdSense Ads is based on the CPC (cost-per-click) and CPM (cost per thousand impressions) basis, the more traffic your have to your website the better are your chances of getting good revenue through AdSense. Most webmasters are fully aware of this fact and employ various tricks to generate high traffic to their website. All such tricks fall under the category of ‘Traffic Generation’.



2. Converting traffic to Clicks: Clicks seem to be the best way of increasing AdSense revenue. Prompting the website visitors to click on the AdSense Ads can make a big difference in terms of the AdSense revenue that you earn. A good copy can make the website visitors more confident about your website and hence encourage them to go ahead click the AdSense Ads. Besides the website copy, the website owners apply several other means for getting more clicks. These form the ‘Converting traffic to Clicks’ category.



3. Attracting High Value AdSense Ads: Besides the traffic to your website, your AdSense revenue is also based on the value of the AdSense Ads. So, some Ads produce more revenue when they are clicked/displayed than the others. This is determined using the Adwords system. Some webmasters develop websites primarily for AdSense revenue generation. These webmasters choose the website topic and orient the content in such a way so as to attract high value AdSense Ads. These tricks form the “Attracting High Value AdSense Ads” category.

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We all know that Google’s AdSense program is one of the most reputed internet advertising programs around. AdSense is one advertising program that brings a number of people (websites) into its fold as advertising media and hence helps them earn revenue (advertising revenue). These people are webmasters who own websites and it’s their websites that function as bill-boards and serve advertisements.



With Google AdSense program, any website can easily become a bill-board:



1. No experience necessary: Google AdSense program offers earning opportunity to every webmaster. The only criterion is that you should have a website (and your website should be compliant to the AdSense program policies). You don’t need to know anything about advertising or advertising media etc. Just enroll with the Google AdSense program and Google will take care of designing the Ads and serving the relevant Ads on your website. So, no special designing skills or coding skills are required for getting enrolled and using Google AdSense program.



2. No need to look for advertisers: When the commercial value of websites for advertising was recognized, webmasters started looking for increasing traffic to their websites in order to make their website worthy enough to attract advertisers. Even then, getting advertisers was not easy. So, they could not really derive any monetary benefits from the traffic to their website until an advertiser actually bought advertising space on their website. However, with Google AdSense program, webmasters start earning revenue from the day they join the Google AdSense program. As the traffic to their website increases, so does their revenue.



3. No need for tracking revenue: Google AdSense program will also take the responsibility of tracking the revenue that you earn from serving the Ads on your website. You can just login to your Google AdSense account and check your earnings. Moreover, you have various reports and statistics available to you that you can use for enhancing the performance of your website on the Google AdSense program.



So, Google AdSense program has really made it easy to convert a website into revenue earning medium.

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We all know that Google AdSense works by serving targeted Ads to the websites that are enrolled with the Google AdSense program. However, there are instances when no targeted Ads are available for a website e.g. the website might be catering to such a topic or subject for which no relevant Ads/advertisers are available. In such a case, Google serves alternate Ads i.e. content of your choice. If you have not specified any content as Alternate Ads, Google AdSense program treats PSAs i.e. public service Ads as alternate Ads and serves them on your website. These PSAs are charitable Ads that don’t contribute to your revenue. So, unless you are looking to do charity (which could mean lessening of revenue for you), you must specify Alternate Ads upfront.

Here are the options that you have for alternate Ads (your choice of content):



Color: A number of people use color for alternate Ads. This involves specifying a valid hexadecimal color code (or you can choose from the color palette provided by Google) for the alternate ad. The choice of color would be such that the ad becomes invisible. This is easily achieved by setting the color of the ad same as the background color of the page.



Image: An image can also be used as an alternate ad. You can either have this image link to some other web page (in such a case you will need to specify an html as alternate ad) or you may just use it as such (for, maybe, enhancing the beauty of your web page).

Another good option is to use ‘Collapsing ad units’. ‘Collapsing ad units’ code will squeeze the ad units that are not utilized (instead of showing the PSAs) on your website. This approach helps in giving a cleaner look to the web page (since the blank areas or non-ad-based images are done away with). It also helps in bringing more emphasis to the AdSense Ads that are displayed on the website.

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